Re-design and improvement of a cheap Fiverr logo.
This is an example of where spending less doesn't give you more. With most minimal designs one can easily see when things don't line up or when a designer has done sloppy work. This was the case with the logo below, which was created by someone found on Fiverr. The designer probably promised a quick turnaround time and delivered, but when the client sat back and looked at his new logo, things didn't look right and he wasn't happy with what it would say about his business. This is because good design takes time, and even simplistic final products can involve a long process to get to that point.
The logo was then sent to DW for improvement. The red lines show the changes that were made to the existing image. It was re-created and the old one was discarded.
Here's what the client got:
The red lines show changes that were made to the existing logo
The alignment was completely off on this simple shape
Final logo with better colours and more prominent name
Business card mockups