Concept generation and final logo
DJ Kuleflux is a South African DJ and producer that has done various warm up sets for major names such as Prodigy, Sun project, Pendulum and many more. In 2001, he achieved his big break and started getting gigs at big events such as Vortex Resonance and Earthfest 2013. KuleFlux joined Psydstep records in 2014, who helped distribute his first internet release, PsydubEspresso and Psychism' in 2014. Since then he has played at countless parties and events, mainly in Taiwan where he is currently based.
DW served up some logo ideas and he ate his favorite one. It was decided that we definitely would not incorporate turntables, vinyl or a set of headphones in the logo. Text only would be sufficient. Turns out the client shared this sentiment because he ended up choosing the most basic one. At the end of the project he was sent some preview images so that he could see what the logo might look like on different merch items.
Here's what the client got: